Whether you are in the market for SEO leads or web design leads, using infographics is one of the more innovative ways that you can get ahead in the game – especially if you want to provide solid and useful content to your users. It’s no secret that the Internet is now espousing hybrid content more and more – and that if you want to get ahead of the competition, you need to invest in different kinds of content, not just textual content.

According to current research, a staggering 66.6% of individuals are willing to exchange viable information (like their emails) in exchange for something of value.

So the challenge to folks who are interested in SEO leads is this: how do you create value in this day and age when there is already so much information out there already? And we are doing this not just to build our list but to gain access to prized information that will in turn help us create more personalized content for our website’s traffic.

So basically the challenge now is to create content that will build trust and convince people to click and possibly perform more actions that will benefit your funnel. There are so many types of content out there that people don’t usually think of infographics. However, statistics show that infographics specifically gets 94% more clicks.

In terms of readership, infographics are thirty times more interesting too, and they get people to stay on the page longer. If you know a bit about SEO, you know that this does so much good to your website because dwell time is one of the more important signals that Google’s RankBrain takes into consideration when measuring the relevance of a website to a set of keywords.

Are you ready to make your own infographics? Here are some important factoids and tips to get you started:

1. Websites that use infographics are seven times more likely to convert than websites that have none. So for your most important campaigns and landing pages, it’s important that you utilize not just your usual content combo, but also infographics.

2. The data on your infographics should be interesting to your readers, relevant to your target niche, has unique and important data that you know people will find useful, and should also contain meaningful insights and CTAs. Essentially what we want people to have is a toolbox that they can just glance and use immediately. The more actionable your insights and CTAs, the better off you will be.

3. Each infographic that you create should be laid out professionally – and remember to make it look good on mobile. Otherwise, it’s not going to be that useful, because plenty of traffic comes from mobile devices, and Google has rolled out its mobile-first policy, which means the mobile version of your website will come up first on Google search results.

The design of your infographic should be easily readable on both laptops and mobile devices like tablets and mobile phones. Make sure that your color scheme makes sense, isn’t painful on the eyes, and the fonts that you are using should also make sense. Focus on balance, readability, and getting across the information quickly and effectively. If you don’t know what we are talking about, take a look at what the competition is doing and improve upon that.

And finally, keep in mind that your imagination is the limit when creating infographics. It’s essential that you use the proper insets and visuals to make your message pop, and to make your infographic attractive, appealing, and memorable to your readers.

This way, people will be more inclined to share the infographic with others, which also boosts your page’s relevance. Take note also that colored visuals are always more appealing to people, and the visuals used should be wholly relevant to the type of offer and content that you have on the page. If you are going to be experimental with your visual scheme, make sure that it still hits the nail on the head, even if the scheme is unusual.

4. If you want to generate SEO leads or Web design leads, you need a crystal clear CTA (call to action) and people should also be able to share the infographic with their network. You will only be able to do this if you have the right social media buttons proximate to the infographic, or at least, on the page.

There should also be adding links to relevant, related content so people will stay on your website longer. Remember: the longer your traffic stays on your website, the better off you will be. There should also be an embed code that people can use to pop your infographic on their own blogs or social media platforms.

5. While there is absolutely nothing wrong with static infographics with nice fonts and images, don’t limit yourself to that. Try different kinds of formats like square infographics that are highly compact and readable, infographics or animated infographics that mimic videos but are lightweight and easier to share than videos, interactive infographics like maps with buttons that provide more information when you press or hover over different sections, three-dimensional illustrations that you can animate or combine with text, and micro-infographics that you can embed in between sections of long-form content to give emphasis to important information and make your post even more authoritative and trust-worthy.

6. In terms of B2B lead generation like those for SEO leads and Web design leads, it is imperative that you target three social media platforms in this order: LinkedIn, Facebook, and Twitter. LinkedIn generates the most number of B2B leads, followed by Facebook, and finally, Twitter. While Twitter is last, it still generates 30% of the total leads in the B2B universe, so don’t neglect it. It’s best to keep the plates spinning on all of these social media platforms to amplify your message and maximize your leads.