Sometimes, all it takes is one great idea (or ten), or an old concept brought to the fore, to fix a current strategy. Print this list out and put it near your workplace, as a checklist or solution list for getting more Web design leads this 2020. You’re welcome.

More Web Design Leads Is Really Better

Increasing your lead generation by as little as 10% can translate to at least 10% more income for your business, provided that your current leads do not degrade, and your marketing funnel game is really strong.

Leads from Competition Have Less Value 

This has been established from the get-go. Getting fresh leads is always important. Don’t rely on leads generated by your competition. Talk to us at RankLeads about getting warm leads!

You’re Not Alone 

85% of B2B marketers and businesses say that lead generation is their number one problem. So you are definitely NOT alone when you say that you need more Web design leads at the moment.

It’s a Two-Way Street

Evaluate your marketing efforts, promotions, blog content, and the like. Do you feel like you’re engaged in a one-way conversation without anyone answering?

Do you feel that you are in some sort of echo chamber, and you aren’t sure anymore if what you’re doing is actually effective or not? Well, now you know: it’s not a good approach, and you need to establish two-way communication with your core audience and customers.

Tweet Your Way To Success 

Never underestimate Twitter no matter what the naysayers say. They’ve been foretelling Twitter’s doom since 2015, but look at Twitter now – despite difficulties, it has a strong market following and lots of users.

Use Tweetdeck and other specialized software to help manage your Twitter. Market to your audience and stay afloat in the social media game. Using Twitter to generate Web design leads can create the best results, though there may be a steep learning curve in the beginning. But what technology doesn’t have this curve, right?

Generate Leads From Organic/Paid Traffic

Innovative software like Leadfeeder can help you identify the businesses or companies based on the social profile of visitors.

You can collect this information and use the same to reach out to potential decision-makers in those companies. It is tough work, but who knows? Something might come out of it. Best of all, the data from specialized software can be synced with CRM, which can then be used to segment potential leads.

Be Cautious With Lead Databases

Lead databases may or may not be useful. The reason for this is you have a ton of other Web design companies doing the same thing with the leads in the database.

So you’re not really sure of the results (if any), or how the said leads are going to react when you send an email blast. But then again, if you are just starting out, it might help, with ‘might’ being the operative word.

Go Big On Automation

Your website at this point in time should be the model of automation in all respects. And we’re not just talking about those traditional contact forms.

We’re talking about driving your Web design leads efforts with AI-enhanced FB chatbots, automated email response, A/B testing that’s automated, etc. If you have not upgraded your website yet, it’s high time that you did. 2020 is all about big changes everywhere in the digital marketing world, and companies looking for Web design leads are not immune.

Go Big on Quora and Forums 

Quora and forums may sound very Web 2.0, but that doesn’t change the fact that people are on services like Quora to solve problems that your Web design company already provides solutions for.

It’s only a matter of showcasing your skills and expertise, and your website like will automatically magnetizing leads. These platforms offer the opportunity of potentially coming toe to toe with decision-makers and business owners who are actively looking for people who can solve their problems.

Guest-Blog To Build Influence

Guest blogging has long been used to establish authority in specific markets and to partner with like-minded businesses.

Partnering should be a two-way street: if you are going to provide expert information, the other business should be able to provide the relevant exposure to the kind of audience who will be glad to use your information and potentially become leads and sales.

Websites like Justreachout.io can help connect you to industry influencers or leaders who might help improve your status as an authority figure in the future.

Don’t Forget About Live Chat

Even basic website builders like Wix now provide chat support for free websites. So why shouldn’t a business website that caters to Web design clients not have the same feature?

According to statistics, a whopping 42% of customers still prefer live chat to automated or bot chat.

While a bigger percentage of website visitors are fine bantering with bots if they can get the right information (before requesting a live agent if the bot fails to provide substantial information), it’s important for you to be available when someone raises questions that need instant responses.

While you won’t be available (probably) all day, being there during the daytime to field questions directly might be a lead generation secret that’s about to be uncovered.

Emai Signatures, Anyone?

Yes, the humble email signature can do wonders for generating leads. A feature-packed HTML email signature can link to your business’ website and social media channels.

It can also contain relevant phone numbers and instant messaging details. Remember: even Web design leads require that you play the communicate game like a rock star. Don’t leave any page unturned in trying to communicate that you are the best there is.

Are You In Social Media Groups?

Facebook Groups and LinkedIn Groups are now just as important (or even more important) than forums because people browse their social media all the time, and being active in groups gives your knowledge and expertise more mileage than ever.

Just make sure that you lead them back to your social media channels. Alternatively, you can also generate useful content on social channels and YouTube and share your content with the groups that you have joined as a way of promoting your brand and improving people’s lives with your knowledge.

Experiment With Diverse Content

Believe us, there is nothing wrong with blog posts with mostly text. This is, of course, the lifeblood and foundation of content online.

But times have been a-changing for more than a decade now, and it is undeniable that users now prefer and expect businesses to know variety when it comes to content, to really keep the conversation going.

This is extremely important if you are engaging customers that are millennials and Generation Z as many of the folks in these generations prefer more interactive and engaging online experiences. We recommend also that you use more social media channels and try to meet potential leads where they may be hanging out in the first place.

Work on Your Lead Magnet

Lead magnets are powerful marketing tools that you can use to generate lots of leads in a short period of time. Of course, if you are not running paid advertisements, it might take longer, but on the whole, they are great ideas because people always reciprocate with their emails and other details if you can provide them with something that they need.

So this is critical, especially if you want to show your potential Web design leads that you are dedicated to uplifting business with your skills and the available technology. Some lead magnet ideas for Web design companies are Website template download, 3D mockup download, free eBook or report, case studies, etc. As long as the material is related to Web design and its affiliated areas, you’re good to go.

Promote Referrals

Word of mouth culture is extremely adaptable and powerful. You don’t want to mess with the flipside of it (getting badmouthed by reviews), but you get what we’re hinting at here. By encouraging people in your marketing funnel to promote your business to their friends, colleagues, and partners, you might end up with at least 3.5 referrals per person in your marketing funnel.

Now, this is a big figure, we know, but hear us out. The nurturing process involved in keeping an active and healthy marketing funnel creates the best conditions for promoting a referral system. If you want to incentivize, you can do that too – but in the beginning, it’s best to introduce folks in your funnel to the “sharing is caring” culture.

Bank on Social Proof and Social Validation

Let’s face it. We live our digital lives on a constant look-out for social proof and social validation. These aren’t bad, and they can be particularly helpful to businesses that rely on the good word of previous clients to get more clients.

Encourage your past clients to leave reviews of your business on Google, so that rich results can agglomerate these positive reviews and star ratings and give others a good impression of your business, 24/7.

In case some people write bad reviews (we hope this doesn’t happen), it’s best to have a PR mechanism that will help stave off the bad PR from these reviews. Even the big companies do this all the time, and there’s nothing wrong with responding courteously to bad reviews, especially on social media.

Make Your Landing Pages Count

A website can have any number of landing pages with specific types of copy and offers. When you advertise, make sure that the premise of your advertisement is clear and that the landing page linked to the campaign provides laser-focused copy and content, so organic traffic coming in will convert more easily. Page relevance boosts dwell time, and gives people a great impression of your business. In short – don’t mislead people, and give them a good reason to stay.

Facebook Ads Rock!

Yes, they are an extra expense. But in the world of business, if you are not investing, if you have very little overhead, it’s also possible that your business is at a standstill. Running effective Facebook campaigns is completely sensible, and will help you immediately reach potential leads that you would otherwise have not met because they’re not even searching on the platforms where you expect organic traffic to rush in from. This is where paid advertisements beat organic traffic: if you need to get something done quickly, you go to Facebook Ads and other advertising platforms and tweak your campaigns to make them convert.

Remarketing Matters

Remarketing can be tough work if you don’t know how to engage your core audience in a way that would make them interested in your website or offer again. Think about it in terms of how your paid ads would appear on other websites.

Get Listed

Business listings still provide some leverage in terms of reaching the right customers through localized directories and listings. It might take a bit of time to get listed in the top ranking directories, but these older directories have practical and SEO benefits that you simply cannot ignore.

Organize Webinars

Webinars are the ultimate form of customer engagement, and it is the king of gated content. More than case studies, books, and podcasts, the wealthiest JVs and most authoritative marketers ALWAYS use webinars to draw in potential leads as long as the webinar provides sufficient value.

You can even charge registrants a fee for attending – but then again, if Web design leads is what you’re after, you may want to forego this and instead focus on getting those slots filled up through a powerful marketing campaign that is highly targeted and specific.

Write and Publish Press Releases

Whenever there is an innovation in your side of the industry, it’s best to write snappy and crisp press releases to make people more aware of the kind of work you do. Web design leads are more likely to flock to a company if there are regular press releases available.