Nurturing your SEO leads is vital for encouraging brand awareness and business growth – especially in the era of content customization and user-centered search.

Below are some of the most interesting statistical discoveries that revolve around nurturing leads and our take on what the stats mean for the SEO industry in general.

1. 80% of leads do not necessarily convert to actual business deals.

This may have something to do with the construction of the marketing funnel, and how you nurture leads in each segment of the funnel. Each segment has its own characteristics, and people at different segments of the funnel have different needs, too.

Find out if you are providing the right type of information and offers to the different parts of your funnel and you may see why your SEO leads are not converting like before.

2. 96% of organic traffic is not ready to make a deal with your business.

This may sound like a death sentence, especially if you are trying your best to create large amounts of organic traffic that converts.

But like we’ve mentioned before, now would be a good time to reevaluate your marketing funnel and how you are structuring the information on your website in the first place.

You can’t reverse the trend, and this statistic is likely to persist for years. People are looking for information, often casually, and we can’t do anything about this. What we can change is the user’s mindset about his need for a particular product or service.

This is where you will have plenty of control in the long term. Now would be a good time to think of special promotions that will get people more interested in acquiring SEO services for their websites, and get them deeper into the funnel.

3. Nurture emails get up to 6x more responses those one-time email blasts

Unlike traditional drip campaigns, nurture emails are less of a hard-sell, and they are focused on the following:

– Highlight the differences between your SEO company and your competition.

Nothing builds brand awareness than being very specific about what makes your services different from the others. The differentiation can help hasten decision-making on the side of your customers.

– Showcase your strengths and update your customers about the latest developments on your side of the SEO industry.

Innovations, case studies, and the like, can be delivered straight to your customers’ inboxes, and they won’t look spammy at all because you are offering unique and valuable information upfront to people who might need the same beneficial results in their businesses or online platforms.

– In addition to providing company or industry updates, it would be a good idea to provide customers in your funnel something of value – for free.

This will be one of your most valuable investments in your customers, and these just might pay huge dividends in due time.

Things like well-written blog posts and free downloads can transform people’s minds about a particular brand and make people warmer leads, which is what we want in the first place.

We send nurture emails to get people to naturally want to do business with us. SEO leads, despite being specialized, aren’t that different from other kinds of leads from other markets.

– And finally, nurture emails are focused on educating SEO leads. This should be your number one priority – all the rest are secondary considerations.

The more you educate your list, the more of an authority you become, and the bigger the chances of landing those contracts. This follows the basic rules of classical psychology: people are more willing to follow people who appear authoritative and knowledgeable.

4. You can have a four-fold increase in leads by investing in marketing automation

Marketing automation focuses on applying software solutions to automate marketing tasks such as email marketing, posting on social media channels, and running PPC campaigns.

Marketing automation is more than just making things more convenient for you and your team. A lot of it has to do with collecting data and monitoring trends with your traffic so you can make vital changes to your digital marketing strategies.

If you have a growing database of leads, automating earlier can lead to lower database decay annually.

However, this will cost your business, and if your business is already suffering from low ROI, you may want to consider acquiring leads from agencies like Rankleads, who make sure that you will at least get semi-warm leads that will bring real business to your company or agency. In the end, it’s about building the land (your leads) and nurturing it so that business growth can occur with additional technological implementations.

It is ideal to start investing in marketing automation when you are getting a nice stream of leads, and when you have figured out completely how marketing and sales should be carried out (especially if you have separate teams working separately on these efforts).

It’s also a good idea to invest in marketing automation when you have a long-term content strategy and you are thinking of a way to unroll the strategy effectively.

5. Blogging more frequently can get you 5 times more leads.

Reading blogs off the Web is one of the easiest ways to get free, expert information. People who seek information on search engine optimization are highly likely to need the same services, and providing the right information to customers can very well create the right conditions for better lead generation.

If your business has been suffering from low SEO leads, why not try blogging more frequently? The Web is a huge place, and there are so many ways to engage your audience without having to spend more in PPC campaigns. Organic traffic can provide equal, if not better, results in the long term because Google will be pushing up your best content for the most people to read when they are performing your target queries on the search engine.

Of course, in order to get the best results, you need to have the right content strategy and your website has to have the right cornerstone articles, supported by well-planned supplementary content that help both readers and the search engine/s that are indexing your content for users.