This year, we’re going to let go of old strategies and make way for new ones. SEO lead generation to say the least has become even more competitive with so many changes to the digital landscape. We’ve rounded up some powerful strategies that will help you cut across the competition and increase your chances of dominating your niche this season.

A Value-Based Approach

1. Case-based presentations

Undoubtedly, educating customers is one of the costlier parts of SEO lead generation. Instead of doing it the ‘old way,’ which was to spend a lot of time and resources on just teaching buyers how the technology works and how you are applying said technology to meet customer needs, you can use a ‘shortcut’ of sorts and dive into case studies where your applications of various technologies already helped other businesses. Such presentations can just as easily spark conversions and improve SEO lead generation efforts with fewer resources, time, and hassle overall for the business owner.

2. Don’t assume that people already know

While digital marketing professionals are well aware of that search engine optimization is the lifeblood of digital entrepreneurship, the digital entrepreneurs themselves do not have a full measure of its importance.

That is why it is actually dangerous to assume that people already know what’s in your head, what you’ve seen, what is going to happen when they don’t get the right SEO company to help life their websites to the top.

This truth should affect how SEO companies approach customers in the first place. First, they should be aware of the most common problems associated with the specialized niche/s that they are focusing on, and second, SEO companies should provide genuine, easy to understand solutions to these problems.

3. Explain the reasons behind SEO incorporation

This is associated with item number two: that people need to know why search engine optimization is practical, and a lack of it is also the reason why their competition is spearing ahead, and they’re lagging behind even if their products and services are similar, or even better.

Again, people don’t carry around this kind of knowledge with them; even SEO information is out there for the taking. It’s important that your readiness to educate customers is high, and your level of patience, too.

4. Emphasize the importance of outsourcing SEO

Many business processes are being outsourced to companies and contractors, and apart from the cost factor, the most important reason for outsourcing is that customers wouldn’t want to experiment with their website ranking for a year or so and fail afterward.

Be sure to let your customers know that investing in professional search engine optimization is as good as it gets, and even if the customer represents a company that can assemble a separate department for SEO, it’s still not going to be the same.

The best SEO companies have years of experience and the right assembly of tools and tech to make it happen for their customers.

Hacking Your Growth With The Right Channel

To put it concisely, you can’t rely on just one digital marketing channel for results. While ad spending will definitely increase as you create campaigns across different channels, you are actually doing the right thing because it takes ‘six to eight touches’ before a casual browser becomes a potential lead.

And it takes a bit more time before a lead becomes a sale – that’s up to you when a customer becomes part of your marketing funnel. But in terms of SEO lead generation, the more channels you have operating and running different versions of your current campaign, the better the results, generally speaking. We’ve looked at data as far back as 2015 and they all point to the same hard truth: generating leads requires multiple exposures from different channels.

As this is an ever-changing landscape, it is also critical that you begin considering alternative platforms for ad exposure. Recent case studies have shown that running campaigns on TikTok and Apple Search are bringing in good results.

These platforms are of course more popular with Generation Z users. While the data is culled from the download rate of app developers, there is no saying that the formula will not work for other kinds of businesses, especially if you are trying to establish a global customer base.

Essential Email Marketing Tools and Tactics

It’s official. Email marketing is here to stay. A lot of people have been going all doomsday on email marketing for years now, but even with billions of people using WhatsApp and Messenger, people still rely on their email on a daily basis.

So whether you’re an SEO company or in retail, we’re here to say that it is not time to retire your email marketing efforts, because it will bring in the ROI and return on attention that your business needs, especially for SEO lead generation efforts.

1. Email editor – Having software for editing dynamic emails for your lists is imperative. Since a lot of digital marketers don’t have the technical savvy to directly code HTML for emails, it would be a good idea to get your hands on a user-friendly email editing software. This will be necessary as you would want to personalize emails for specific campaigns.

While you can use the interactive email editors of bulk email software, you can also try your hand in using interactive WYSIWYG HTML editors which can be installed to your Mac or PC. Examples of this type of software are: NicEdit, TinyMCE, CKEditor, YUI Rich Text Editor, MarkItUp!, FreeTextBox, MooEditable, OpenWysiwig, Spaw Editor, and jHtmlArea.

2. Email software – The ability to import leads, lists, and segments is crucial especially if you have built up your lists throughout the years. Being able to view statistics of campaigns is definitely a plus. The more data-driven your dashboard, the better off you will be.

3. Timing is essential – AI-driven software detects the time that an email was sent and provides this and other pertinent details to the sender. This type of data can help greatly help you in optimizing your email blasts and understanding the behavior (generally speaking) of your segments.

4. Email customization is key – If you have been sending email blasts indiscriminately to your entire list all this time and you have no idea why people aren’t opening your emails, you failed to take into account a best practice in email marketing called email customization. List segmentation is crucial for customizing emails so you can raise your conversion rates. Otherwise, you’d be stuck using a ‘catch-all’ email that may not be appropriate for all the major segments of your list.

5. Automatic split-testing – Powerful email software is capable of sending specific subsets of emails over a period of time, and can analyze opening and click-through rates afterward. It is a win-win situation for digital marketers because they get to employ the best practice of email split-testing without having to do things manually. AI-driven technology, again, will analyze data and deploy ideal or winning emails to generate better results with the most current campaign.

6. The auto-response option – Don’t forget that in the age of FB messenger bots, email auto-response is a must. Automatic responses can be triggered by a variety of queries and actions, and your email software should be ready to deploy these auto-responses the moment specific triggers are accomplished.

7. Using email templates – Email templates should be optimized for both desktop and mobile previews. This will also help you save a lot of time in the future.

The Blogging Toolbox

Nothing is more ingrained in the world of lead generation than maintaining a powerful blog and then distributing the content through various social medial channels. If your blog hasn’t been doing too well these past few months, perhaps a review of the best practices might be in order.

1. Consistency – We can’t stress this enough. Content production should not only be relevant and in touch with the core audience, but it should also be consistent in terms of when you are actually publishing the content. Remember that your blog can be used to update your subscribers about what’s happening to your business and the industry itself.

You can also use it as a legitimate news outlet if you feel inclined to become a distribution channel for the latest happenings in your market. There’s nothing wrong with branching out to different kinds of content, as long as the content itself is supportive of the content strategy that you have devised beforehand.

The content strategy is backed by market knowledge and prior keyword research. Again, it’s vital that you use analytics and data to back your keyword research.

2. Be the authority figure – This may seem to be problematic given the height of competition in your niche, but think again: there are so many ways to attract potential new audiences and leads by simply showing what you are good at.

Establishing yourself as an authority will produce several benefits, including getting frequent backlinks (organic) and being quoted and referenced by other businesses in the same niche or even beyond it. This helps in creating better PR for your business in the future.

3. Establish clearly outlined goals – Content should get you somewhere. If your content is not helping your business move forward, then it’s bad content, plain and simple. There are several factors that you should be looking at to ensure that what you are doing now is actually helping your business. The following guide questions can help you outline these goals and calibrate your existing ones:

– What is your current SEO strategy in terms of reaching more people with your content?

– How are you networking and generating hits and traffic using social media channels?

– What are your organic search strategies?

– What is your current PPC blueprint?

– How are you currently increasing SEO lead generation and converting leads?

4. Take a look at what the best competition is doing – This is critical if you want to overcome the SEO strategies of your competition. You have to find out what is working well with the best in your industry, as well as what techniques are actually failing right now.

The goal of studying what others are doing is to gain a deeper appreciation of how consumers are interacting with different kinds of content. You will also be able to create the kind of content that engages people more quickly and will leave a lasting impression, too.

Your editorial calendar should never contain just one type of content. There should be a proliferation of content spread out over the available channels. All these pieces of content should also match the requirements of the audiences for each of the said channels.

This goes deeper into how the content is created and presented. For example, you wouldn’t post a Facebook-optimized image on Twitter, right? Twitter will likely cut the image and people won’t be able to see the entirety of the said image at a single glance.

5. Know and write for your core audience – It’s so easy to generate content, but it is challenging to say the least, to speak to your core audience in the actual language that they know and love. In addition to localizing when you need to, what we are actually referring to here is the language of the sub-niche that you will be focusing on.

Let’s say that you are an SEO company that specializes in helping dentists in a particular city. How much do you know of your audience? How do you capture their attention so you would appear to be authoritative at first glance? This is the power of language, and sadly not every SEO company or digital company possesses the drive to speak in the language of the target market.