B2B lead generation is a huge responsibility for digital marketers and no matter what you are promoting online, if you are no generating leads to make your website profitable, you need to shake things up.

Is it possible to hack lead generation, pronto? Yes. And with the help of a qualified lead generation agency like RankLeads, your business will flourish like never before. Because generating warm, qualified leads is our highest priority.

Are you ready to hack your lead generation efforts like never before? The map to profits starts here at RankLeads. 

1. Focus on customer-centric marketing 

Customer-centric marketing is forgetting about the classic model of marketing and getting to the nitty-gritty that affects all businesses: the customer experience when they actually engage with your website. The goal is now delivering an online experience that will fully satisfy customers when they come a-knocking on our online doors.

The Web is becoming less and less about buying stuff and more and more about getting satisfaction from experiences.

This is a huge new concept that plays with the idea of giving people what they need in terms of products and services and making sure that the path from point A to B is something that they would like, because this middle ground really determines if people are going to choose your business over others.

We can say that this is a sort of renaissance when people wanted more personalized approaches to how they are handled by businesses. Think mom and pop shops, where people are warm and the place is cozy. Yes – this is the kind of experience that people are seeking now when they visit websites.

Current stats show that 35% of B2B marketers rate customer satisfaction as the number one driving force for sales. Of course, there are hundreds of other factors that contribute to conversion, but customer satisfaction is a huge chunk off the bat – don’t ignore it any longer.

2. The “value add” is an absolute necessity 

Twenty years ago, the Internet was all about “getting by” with websites that may or may not be good, but people settled for “not so good” because the technology had limitations, and people didn’t have sophisticated smart phones (yet).

In the age of smart phones, where people wake up to Alexa and Siri, and go about their daily lives with the help of the Internet, the experience of using online services has become almost intimate. And when a website seems indifferent or cold, people will bounce and look for better alternatives.

So how do we keep customers from flitting by and choosing the competition?

Think value. Value is giving people what they really want and need. Though wants and needs are different, we can combine these two in a meaningful way.

Don’t just settle for content that’s ‘okay,’ gun for content that people would find useful. Because the moment you provide concrete solutions to people’s problems, they will add your website to their precious list of go-tos, and you probably have a customer for life.

With value in content and offerings comes trust. And people generally stick to tried and tested websites online. Why wouldn’t they? They do the same thing when they are out in the real world.

Why visit a strange new shop when you have an old shop that you can trust and has proven its trustworthiness in the past? This is the kind of experience that Google is trying to approximate with its search engine results.

Old websites with lots of loyal traffic get pushed to the top, while new websites still have to prove their worth to the search giant. You have to be dedicated to generating useful content. You need to be able to hold a genuine conversation with your niche, and your niche has to respond to your efforts.

3. What drives your customers crazy? 

What we are really trying to ask with the question above is – what are your customers’ pain points? What makes them tick? The fastest way to know is offer something of value, and then have them answer a survey.

Surveys are the most direct way (online) to get valuable feedback. Of course, if you have time and resources, you can always resort to focus groups, customer reviews and other channels to get much needed feedback.

With no feedback, you have absolutely no idea what people are thinking. Sure, you can continue doing what you want with your website, but what good would that do if you don’t even listen to your traffic. Remember: customer-centric marketing is everything this year.

Discovering consumer paint points is also a quick method of “meeting them where they are.” Instead of groping in the dark for offers that might be appealing to people, why not just ask them? In the age of Big Data, not relying on even primary data from people is a huge mistake. Data is our friend – use it well.

4. Personalize, personalize, personalize 

This is a huge leap for digital marketing everywhere. Personalization used to be this big, insurmountable obstacle to digital marketing because it meant that business owners had to create different kinds of content for different groups of consumers.

Now it’s different – you can personalize by creating different conversion paths that people can choose on their own as they navigate your website.

So you can create a warm customer by letting him choose offers, opt in to subscriptions, etc. – but all these paths have already been pre-configured by you, and the more you learn about how people respond to your offers, the more refined and effective your campaigns will be.

Another aspect of personalization is dynamic content – and this isn’t really new, because huge Web properties have been doing it for a long time. Say you have a directory of hundreds of high-quality articles already – but the organization is bad.

People are getting article recommendations for stuff they don’t even need. Go back to how your content is being organized. Make sure that at every read, and at every turn, your website is offering relevant or at least related content that your traffic might like.