Effective SEO lead generation has always relied on functional systems of automation tools. The more you can automate processes, gather data, and analyze available information, the better off your B2B lead generation efforts will be, especially if you are interested in generating quality Web design leads for your business. Here are some of the more brilliant automation software available for businesses today – try one or try them all and see which ones fit your efforts the most.
1. Jumplead
Jumplead is a next generation lead gen software that allows you to accomplish several processes all in one place. Like all good things in life (like sliced bread), Jumplead is simple and gets the job done. There are four main ways that you can start generating Web design leads or SEO leads for your business using this software.
First is through the creation of creative and powerful lead gen forms that you can embed in any section of a page. This flexibility is extremely important because if you are going to do A/B testing, you need to be able to reposition your forms on the landing page to see which positioning works the best. It’s different for each niche, and there’s no single “best position” for lead gen forms.
Second is being able to craft compelling landing pages from within Jumplead itself. No more messing around with additional platforms for your landing pages – test and tweak from the software itself and find out which works best.
Third (and this is probably the best feature for lead gen) is being able to create powerful overlays that can pop up when a visitor scrolls through the page or closes it. Overlays can include forms, so you can maximize the stay of each visitor by offering a download, sign-up, or anything else of value that might interest your visitors. The important thing here is you will be able to create these overlays and test them until you strike upon the ones that bring the best conversions.
Collecting emails and building your list is just one small step in your funnel. The next task is segmentation, or putting parts of your list into segments so you can start nurturing leads.
Lead nurturing converts lists to paying customers, but it takes time to do this and you definitely need to automate the process because the more names and emails you have, the harder it’s going to be to do things manually. It is possible to create a complete history of engagement by using this one software.
2. JotForm
JotForm isn’t as comprehensive as Jumplead, but it does work terribly well in what it promises, which is creating compelling sign up forms. This alone should appeal to those who are interested in generating quality Web design leads or SEO leads.
What we really like about JotForm is it’s straightforward and it is possible to jump in and just start creating compelling sign up forms from the get go. We highly recommend JotFrom to folks who have no idea how to create effective forms that people would actually want to act upon. Because let’s face it – if people don’t take action when they see your forms, nothing’s going to happen, right?
JotForm is extremely user-friendly because of its form templates and the sheer number of form themes that you can apply to each one of your forms. There are thousands of quality templates to choose from, and you can always modify the templates to suit your specific intent (this is very important). The templates are split not just by subject type but also by industry, because each industry has niches that have different temperaments and needs.
Using the templates provided as general guidelines will get you the results that you need. JotForm provides a lot of free content (templates and themes) but like services like WordPress, you would have to pay for the premium ones – but that’s completely fine, because the service itself is already worth your time and resources, trust us.
3. Wisepops
Let’s face it: digital marketing with popups can be nerve-wracking, to say the least. Why? Because like ads, popups are generally disliked on the Web. But here’s the deal: they may be disliked, but this does not mean that popups do not work.
On the contrary, if you design your website’s popups intelligently, you can generate leads from them. Wisepops is a software suite that focuses on the perennial problem of designing popups that will not annoy people but instead, get them to take action.
Popups are traditionally kitsch, with loud colors and questionable copy that would make anyone press Ctrl and F4 fast. It doesn’t have to be this way anymore. With Wisepops, you can create suave, elegant, and effective popups using a visual interface similar to what people are already using in mobile apps like Picsart and Filmora Go. You can resize, add text, add images, overlays, form fields, and whatever else you need to make your popup useful and appealing to visitors. You will also have access to custom CSS (hurray!) that deepens your control of the visual elements of your popups.
Popups don’t necessarily have to collect emails all the time or lead to landing pages. You can use popups to collect telephone numbers, give one CTA, two CTAs, provide video and then a CTA, and many more. It’s also very possible to use popups to get people to share content instantly on their social networks like Facebook or Twitter. You just have to add that functionality to your popups using Wisepops.
And then there’s the mammoth problem that many businesses face: how to improve user experience on mobile. Luckily, Wisepops users will be able to optimize their popup ads for mobile users, to make sure that buttons are clickable, the overlays look nice, and the popups look more like genuine offers than annoying advertisements deserving of a force close. There are sixty powerful templates that you can use when you sign up for Wisepops, which should be enough to get things going.
