Nothing could be as frustrating as finding out those strategies that work for B2C campaigns barely work for B2B efforts. But in the age of social media, you would be hard-pressed to find statistics that don’t say that social media helps all kinds of lead generation efforts, from B2B to B2C.
Many agencies try to generate SEO leads by simply posting on their websites the conventional manner.
They post industry updates and keep potential customers informed about the current developments in their field. However, this approach lacks one vital ingredient that has proven to be 100% indispensible in this day and age: participation.
How the Social Element Helps
Social media mainly helps your business gain mileage at the top of the funnel, so use this channel to establish a meaningful connection with your audience who might be interested in hiring your agency for SEO/PPC services.
Ultimately, relying on social media channels will help lower costs per lead and can actually improve the total volume of your leads through proper targeting.
However, there is still the challenge of delivering relevant and engaging content to your users. It’s not enough to post once a week or less.
If people are not liking, commenting, and sharing your content, you’re not going to get very far in the game of social networking. In short, such a wonderful channel for generating additional leads will not be maximized.
If you are struggling about how to engage your audience, here are some best practices:
1. Assuming that people already know what SEO is, the next step is to show them just how much impact you have been having on the businesses that you have been serving before. If you have case studies or even just data about how your other clients have profited from your hard work, you can share those with your audience.
Remember that it is an ongoing dialogue that you have to establish with your existing and potential customers, and without this dialogue, how are they supposed to know that your business is alive and kicking especially if they are on social media all year long?
2. How well do you know the ins and outs of your own services? Do you know how to package your services, so there’s a UPS (unique selling proposition) and people would be drawn to your SEO instead of gravitating toward a hundred other agencies in close proximity to yours because of Google?
It’s vital that you inform your audience about the differentiators of your agency or company, to keep people engaged and interested in what you have to say. Otherwise, your social posts will remain indistinct, and this is always a problem if you are trying to increase the engagement of your social media channel.
3. Remember the guy who invented Linux? Linus Torvalds basically created anti-Windows and gave it away for free. Did it make his work any less valuable? Not at all. In fact, his generosity made the technological world a better place.
So with this in mind, don’t fret too much about opening up to the public about what you actually do to get great results. You don’t have to talk about your SEO processes or strategies in a detailed manner. However, it is always a good idea to be a great storyteller, and what else will you talk about but your SEO services, your clients, and your life’s work?
Great content that has genuine data and statistics will attract more readers, and the more readers you have, the better off you will be on SERPs. Everyone loves great content. Organic traffic is an investment – if you do it right continuously, the traffic will just keep coming, cementing your position in a hyper competitive environment.
4. There’s no shame in “geeking out” to your own offerings. By showing your audience that you are excited about your products and services, you’re showing them that your brand can be trusted, and you are standing by your SEO services 100%.
You can’t really expect other people to do this naturally for you. You are your number one cheerleader, and social media is the best place for you to do that. Social media is a very personal experience to people, which is why they tend to believe what they see here more often than what they read outside of social media platforms.
5. Social media is a vast place, and it matters where your audience is likely to be hanging out. Sometimes Facebook works, other times, it doesn’t. Many businesses rely on LinkedIn, for example, because their target clients are hanging out on LinkedIn more than Facebook.
In the case of SEO, we are dealing with a heterogeneous network of people and companies, so it’s best to be present on Twitter, Facebook, and LinkedIn to cover all the bases.
Of course, the tricky part here is to actually be ‘there’ for your audience when they begin engaging you for the content that you have posted. Because again, it’s not enough to have content on your social media channels, what is even more important is that you are there to answer questions and provide a sense of connection to the people who might become SEO leads soon enough.
6. Investing in paid posts will speed up the process of widening your reach and improving your overall performance on social media. This is a necessity because if you are planning to do everything ‘free-range,’ the time needed for that to kick off is going to be undeniably long. You wouldn’t want to wait for half a year to get your first 1,000 followers, right? Paid posts can help you gain so many more followers per day, and you are going to just love how they’re going to improve your prospects of generating SEO leads. It’s time that your business got a boost up from a tried and tested B2C strategy that is going to work wonders with your SEO agency.
