Web designs have been increasingly challenging due to COVID-19 and the general slump in the economy of many countries, especially in the US. Designers, design agencies, and even larger companies need to double-time to generate more leads than ever before.

The Fastest Solution is Rankleads

At Rankleads, we are dedicated to producing massive revenue for Web design agencies by providing interested and ready-to-hire leads. By buying leads from Rankleads, you can compress the time needed to get leads that work from people who want to hire Web designers to better their businesses. Rankleads has been consistent in providing quality Web design leads to the businesses for years. Amidst COVID-19, we have been sustaining efforts to bring even better leads in the New Normal. The New Normal doesn’t spell the end of Web design agencies. In fact, with so many people doing business online, Web designers and agencies are even more relevant now as websites are gearing for 2021 with renewed hope and even more determination. Contact us today and learn more about our Web design leads and boost your local lead generation efforts.

Lead Generation Techniques for 2021

But let’s say that you want to generate leads on your own. How can you improve your chances of generating more leads this coming year? There are some strategies that you can use.

Referrals

While many people think largely of social media, email and advertising are primary sources of Web design leads, let’s not forget how marketing thrived for long years with referrals. Heinz, a global leader in food and condiments, found out that a stunning 40% of their leads come from referrals alone. This is a massive cut of the entire pie, and it seems that even in the age of super high-tech smartphones and the Internet, a lot of profit still has to be had through old-fashioned referrals.

There are a couple of reasons why referrals are still relevant for generating leads for Web design and other businesses:

• Trust is a major factor. People are always willing to listen to referrals and recommendations of co-workers and even business owners with whom they are friends. Nothing beats that trust that you give people, you know. This is primarily why referrals work. Also, people tend to look at the experiences of other people. Did they enjoy working with this Web design company? Was it easy to arrive at the desired outcome? All these come into play when asking for and receiving referrals.
• Precise targeting. Advertisers know how challenging it can be to carry out targeting properly. With referrals, the targeting becomes organic and highly precise, and other people will do the selling for you. People will only typically recommend products and services if they know that their recommendations will work. There are still gaps in people’s knowledge, but generally speaking, recommendations do work because of previous experiences.
• Acceleration and reach. When you ask former clients to recommend your business or review your past performance and post it on their social media, you are already making a huge leap into greener pastures. Nothing clinches the deal better than social validation, reviews, and direct recommendations from people who have worked with you. Apart from reach, the marketing message also accelerates quickly, especially if an influencer of whatever reach can help you with your object of being promoted and referred.
• And finally, we have cost-effectiveness. Referrals don’t cost money, and for the most part, you have to ask old clients and current ones to give a good word for your business through available channels.

Networking

With the pandemic in tow, businesses now have to rely heavily on digital networking, from email marketing to social media networks. Below as some professional strategies for making these platforms work for your Web design business.

If you are using email:

• Get granular with your audience. How well do you know how your audience responds to email? How are you using your present email data? You should know when your audience typically wants to be emailed. The language also plays a role here. Certain audiences are more responsive to informal language or even slang. What peculiar activities differentiate your audience from other kinds of audiences?
• Amass the important insights that bring you closer to your audience than before. Perform split-testing when you have new ideas and make sure that you know how people respond to the new material before proceeding to make them canonical for different segments of your list/s.
• When performing any split-testing, test only one element at a time. Do not test a bunch of elements as you will only lose vital insights. Sometimes the elements can be as small as a color choice or switching up the fonts. It depends on what you think is affecting how people are responding to your emails in the first place
• The sample size is important when performing split-tests. The more substantial the sample size, the better, as your results will be more conclusive.
• If you are struggling with sending emails, it won’t hurt to have a pre-sending checklist. Work through the list before starting another campaign.

If you are using a social network

• Web design agencies would fare better with LinkedIn and maybe Twitter and Facebook as secondary channels. The reason for this is that LinkedIn is the preferred social network of decision-makers, business owners, and managers, and it’s likelier that you will be able to connect with the right audience on the platform. Be sure to create a business page for your business and ask for reviews/testimonial from other clients who also happened to be on the platform.

As we have discussed earlier, social validation is extremely important for all kinds of networking. Whether the review is on your website or BBB, your business needs those reviews to thrive in the digital marketing landscape.

• Join different groups on various social networks to field inquiries, share information, and content with people. This is a challenge for everyone who wants to establish a genuine connection with their audiences.

Nurturing Previous Leads

Nurturing previous leads is exactly that: maximizing the opportunities for profit by maximizing contact and communication regardless of where the customer is in the buying journey. If you have never tried nurturing leads before, in a nutshell, it is a method of establishing a deeper relationship with customers. Stick to the concept of nurturing, and you can’t go wrong. Some lead nurturing methods include retargeting ads, blogging, social media content distribution, sales calls, physical mail or direct mail, personalized emails, and drip campaigns via email.

Lear nurturing is touching base with people who have already performed some contact with your brand before. Examples of such actions are making a previous purchase, downloading a voucher or coupon or any other discount or promotion, calling your business, downloading any promotional material, getting any free download during a marketing segment, or just visiting your website previously.

There are a few important reasons why you should try to lead nurturing:

• Lead nurturing is vital for closing sales because most customers aren’t ready to buy on the first contact or visit. It takes an average of five touches or interactions before a customer is ready to buy.
• Lead nurturing is always cheaper is at least less expensive than other marketing methods. Companies can get up to 20% more leads at a lower cost than other methods, like advertising.

Cold Contacting

While cold contacting isn’t everyone’s cup of tea, it does work and fares no less than your typical attempt to get a new client to work with you. If you have never tried cold contact before, there are a few things you have to bear in mind and prepare for:

• Research as much as you can about who you are contacting (via call, email, Skype, whatever works). Go down to the most granular level and try to deliver value to who you are contacting. Try to predict their needs and match these with what you are offering. As a Web designer or agency, you have to know how to phrase your offer to make them more interested in what you have to say.
• If you perform a cold call, have a script for the first 30 seconds of the call. You’d have to make adjustments as you go along, but eventually, you will get the hang of it. If you have a sales team in tow, they should be prepared not just with research but specific lines to the state they call.
• A good script has five parts. The first part is the introduction (of course), where you state who you are and what you do. The second part is the connecting statement: make sure that you let the client know that you are aware of their business and how your business can help. The third part is why you are contacting in the first place: let them know that you are interested in Web design and want to offer your services to them. The fourth part is you qualify the call by describing your services. Finally, you can ask them if they are interested in what you are offering.

Direct Mail

If you have a budget for direct mail, why not? Direct mail is a more intimate way to connect with businesses, and people will surely appreciate it when you send them physical mail.

• Engagement and interest are vital. Direct mail doesn’t have to be a long, boring letter. It can be as simple as a postcard or any other printed teaser to make them interested in your business.
• Whenever you can, try multiple mailers. It takes an average of three emails before a potential customer pays attention. Unfortunately, this is often skipped by many businesses because of the cost of physical mail. Usually, businesses try to cover as many people as they can with a single mail blast. Email marketing solves this, but then again, we’re doing direct mailing here, not email.
• Beef up what you’re sending. Sometimes you have to go minimalistic, and other times, the more substantial the package, the more likely they’re going to bite the offer. People love receiving quality mail – keep that in mind.

Advertising

Lead generation ads are still highly relevant, especially if you know how to bid on a keyword and create the right campaigns on the right platforms. Lead generation ads are different from regular ads because you can completely skip the “click through” model. You can ask them to fill up a relevant form on the target platform and collect names, emails, and telephone numbers from the ad itself. Lead generation ads also do away with an immediate need for a highly functional landing page. So let’s say that you have a site, but you don’t have a landing page. What do you do? Collect people’s emails instead. You can build your list, and you can create the landing pages later.

Another great advantage with lead generation ads is only the most interested people would leave their contact details on lead generation ads. They’re doing it because they want to know more, and the content of the ad is also engaging. Keep in mind that lead generation ads don’t have to be fashioned so that you are collecting personal details simply because you want to collect details. You can collect names and emails by offering stuff like free downloads and the like.

Summary:

Getting better Web design leads is crucial if you want to start the year right. Rankleads offers the fastest way to interested and high-quality leads that want to hire Web designers or Web design agencies. Contact us today and find out how Rankleads can help your business thrive in the New Normal.