Without a clear shift to what is working, SEO lead generation is bound to become more and more difficult in the coming months.
What does it take to truly break the ice and get SEO leads after Google rapidly rolled out its challenging algorithm changes? Here are some of the ways that you can respond to this year’s challenges in generating SEO leads.
Target Like Never Before
Knowing your audience nowadays means more than just knowing what they might want to spend their SEO budgets on.
In order to get people to trust your business, you need to know the intimate details of businesses. Ask businesses what challenges they are facing right now with their SEO efforts, and what their previous experiences were like working with other SEO companies.
Ask them to describe their business to you as if you were a trusted colleague to get to the ‘meat’ of their branding and business goals. Afterward, create a lead generation strategy that doesn’t just brush against their business.
The message has to be direct and has to speak directly to them – their dreams, business goals, frustrations. This is a really powerful formula if you can dig deep into the psyche of your customers and use their mindset to create unbreakable marketing spells.
Be More Rigorous With Data
B2B lead generation is even more demanding than just plain web conversions say, for physical products. It is imperative that you know where your leads are coming from and just how many qualified leads are being generated by your efforts.
This way, you can focus your efforts (and budget) on channels and strategies that truly work, so you don’t end up spending more without generating a higher ROI.
Find and Keep the Right People
Let’s face it: we can’t do anything by ourselves. If you have been going at it like a tired one-man army for years now, perhaps it’s time that you relinquished some instruments and starts hiring qualified people who can perform specific and essential tasks satisfactorily.
Establish a team or department specifically for generating SEO leads makes more sense than suffering in silence when you can’t get qualified leads to make your business flourish.
Think of this as a much-needed internal expansion that is going to generate more profit for your business.
Also, once you hire qualified people, it is imperative that you put them in the right positions within the right team or department, to increase the effectiveness of the internal expansion.
Provide Valuable Content
With Google moving ever-closer to the user, it is no surprise at all that websites need to provide more valuable and engaging content today than ever before.
Apart from your landing pages where you can capture email opt-ins, your website still needs to conform to what Google evaluates as a good website.
It should be user-friendly, with good navigation, and search-oriented content that people will actually find useful. If you haven’t been upgrading your website to conform to what Google thinks is a good website, perhaps it’s high time that you did?
